Making the right decision

Event Date: Wednesday 5th March 2008

Attendance at the precision farming event will equip you with the service providers and solutions to help make the best decision for profitable crop production.

Alongside indoor displays of the latest equipment, is a new dedicated guidance and steering arena, which provides visitors with an opportunity to see how these accurate steering systems work and provide enormous potential to transform field efficiency.

In a full seminar programme informed speakers will explain how the latest technology can be used to control costs, vary applications according to crop growth and help manage and control machinery more effectively.

Registered NRoSo and BASIS visitors will gain points from attending these.

The Precision Farming event, aims to bring together growers
and the trade under one roof to discuss the best solutions
available to grow the business.

The event specifically targets the ever increasing group of
technically able and professionally qualified growers who are
looking for solutions to take their business’s forward.

The Precision Farming Event is the only established technical
agricultural event which specialises in presenting the hardware,
software and services available alongside a full seminar
programme of the latest research and farmer experience.
The event specifically targets agronomists and growing
professionals with a seminar programme which awards BASIS
points for registered members.

How is it being promoted?

The event is being promoted editorially in Farmers Weekly from January onwards, with Farmers Weekly producing the official event preview which is coming out on Friday 22 February 2008. Fusion are running a full press PR and direct marketing campaign.

Farmers Weekly - Has a controlled circulation of 79,586 (ABC July 00 - June 01) with a primary target audience of arable farmers.

Farmers Weekly Interactive - will also be promoting the event as the online partner of Farmers Weekly, to give up to the minute information on the progress of the event.

Additionally, the event will be marketed to growers and industry by a campaign of direct mail and email.